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Homepolish

 

HOMEPOLISH

Homepolish is a platform that connects clients with interior designers and facilitates the logistics of the design process. As Head of Copy and Content, I’ve explored and expanded the brand’s voice and editorial perspective. From driving bold initiatives like OOH ads and printed magazines to managing workhorse copy like cross-department training manuals, there’s no piece of copy at Homepolish I haven’t touched.

I’m not just writing. I oversee and produce Homepolish social media content, including our nearly 2-million strong Instagram account, set the editorial calendar and produce a robust digital magazine, and strategize our regular email newsletter, all while working cross-department to create materials and templates that close sales.

 
Paid Social

Paid Social

 
Registration Flow for Homepolish.com, edited and refined based on conversion.

Registration Flow for Homepolish.com, edited and refined based on conversion.

 
Customer journey emails and content

Customer journey emails and content

Copy suite for the Homepolish in-person activation in partnership with Saks.

Copy suite for the Homepolish in-person activation in partnership with Saks.